We no longer require "real life"
Face Time to build relationships nor keep them - just a smart device and
unlimited free Wi-Fi.The rise of social media has positioned a new
realm of communication and influences, catalyzing an era.This creates fresh and lucrative territory for
brands to deliver their message; however, it's not always that easy to become a
"hip" brand that truly understands who their consumer is.
To kick butt on social media, business owners
must exercise tact.
Here are three ways brands fail to create
strong brand messages online along with helpful techniques how to improve your
current strategy and avoid social media pitfalls:
Lack of Continuity in Branded Social Messages
Social messages require a 360-degree marketing
approach on an ongoing basis.In other words, post consistently and
strategically. Use social listening tools to find out what your consumer is
interested in and currently discussing. This will keep you relevant and give
you idea of what kind of content you'll drive a response from. Once the overall
message has been crafted, it has to be broken down for all social channels and
delivered in a timely fashion. Understand what days work well
Overly Contrived Messaging with Lack of
Meaning
Messages must be humanistic, they can't come
across as too rigid or overly tailored, they serve as the 'voice' of the brand.
Consumers want the brands they choose to be authentic to who they are and what
they stand for. So follow the three R's! Be Real, Relevant, and Relatable
(consumers will see through anything else).
Too Much Noise
The social space is full of randomness. Brands
have a responsibility to tweet with purpose. With the inundation of social networks
and plenty of places to babble. It's important to craft well-rounded messages
that are meaningful and brevity is of the essence.
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